For the purposes of the General Data Protection Regulation (“GDPR”) and UK data protection laws, the Controller is White City Gallery.

About this document

This privacy policy sets out the way we process your personal data and we’ve created this privacy policy to make sure you are aware of how we use your data as a customer and/or subscriber to our gallery.

How we collect your information

We may collect your personal data in a few limited ways, namely:

  • Directly from you, when you fill in our subscription from (online or offline), when you make enquiries on our website, sign up for our newsletter.

  • Directly from you, when you hand us your business card or other form of written contact details for the specific purpose of keeping in touch.

The types of information we collect

We may collect the following types of personal data about you:

  • Contact and communications information, including your contact details (including email address(es), telephone numbers, preferred artist(s) or genre(s), and records of communications and interactions we have had with you);

  • Financial information, including credit card details are shared with our third-party payment service provider, currently PayPal. These third parties may store your credit or debit card account information for your future use on their website, to the extent permitted by local law. Your CVV number will not be stored and must be re-entered for each order. We DO NOT store your card details.

  • Certain other information which you volunteer when making use of our General Enquiry Form, such as your general interests and preferences.

How we use personal data

Personal data provided to us will be used for the purposes set out at the time of collection and, where relevant, in accordance with any preferences you express. More generally, we will use your personal data for the following purposes:

  • Administration of your subscriptions, including:
    – informing you about Gallery / event opening hours;
    – taking payment of subscription fees;
    – informing you about the offerings designed for Gallery members / subscribers.

  • Fulfilment of orders for goods and services;

  • Research and statistical analysis about who is playing sports in our Centres;

  • Communication about gallery activities we believe may be of interest to you;

  • Storing your details on software platforms used for the online management of our customer database.

  • To develop new products and services and to review and improve current products and services;

  • Promoting our Gallery and promoting goods and services of third parties (for example, equipment suppliers, operators of coaching courses, and organisers of sports events) in which we believe may be of interest to you;

  • Where we have your consent, as applicable;

  • To tailor and offer personalised content and services to you;

  • Safeguarding and protecting our customers and other users of the Gallery (e.g. disturbances, noise).

We may communicate with you by SMS, email, phone, post, and digital channels, including our website and social media channels (e.g. Facebook, Twitter, Instagram, WhatsApp).

Your marketing preferences

We will always respect your wishes in respect to the types of communications you want to receive from us. Please note that some communications, however, may be sent regardless of your marketing preferences in order for us to fulfil our contractual obligations to you as a customer of our Gallery. Examples of these essential service communications are:

  • Records of transactions, such as payment receipts or payment confirmations (as applicable);

  • Mailings affecting your access to our services and facilities, and information about important dates/events (e.g. cancelled events, changes to our T&Cs and other relevant policies, Gallery closures and holiday opening hours);

You are in control of how we communicate with you. You can update your choices and/or your contact details by going to www.willtowin.co.uk/privacy/

  • by clicking on “update my preferences” link at the bottom of one of our newsletters;

  • online by updating your account

  • by email: art@whitecitygallery.com;

  • or by post: White City Gallery, 26 Pavilion Terrace, Wood Lane, London W12 0HT.

Sharing your information with others

We do not sell or share your personal data for other organisations to use other than as set out below. Personal data collected and processed by us may be shared with the following third parties, where necessary:

  • Our employees, and volunteers, for the purposes of administering your access to our services and offerings, and giving you access to the benefits to which you are entitled;

  • Our contractors and suppliers for the administration of payment services, customer communication platforms.

How long your information is kept

We keep your personal data only as long as required for each purpose we use it. For most customer data, we retain this information for a period of five years after your last interaction with us (for accounting, tax reporting and record-keeping purposes).

Your rights

Under certain circumstances, by law you have the right to:

  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it;

  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected;

  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no valid reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below).

  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party), including the right to object where we are processing your personal data for direct marketing purposes.

  • Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it. You can also withdraw your consent, where this is the basis for our processing your data (without affecting the lawfulness of our previous processing based on consent).

  • Request the transfer of your personal data to another party.

Please note that the above rights are not absolute, and we may be entitled to refuse requests where exceptions apply.

Contact and complaints

If you have any queries about this privacy policy or how we process your personal data, or if you wish to exercise any of your legal rights, you may contact us:

If you are not satisfied with how we are processing your personal data, you can make a complaint to the Information Commissioner. You can find out more about your rights under applicable data protection laws from the Information Commissioner’s Office website: www.ico.org.uk.


  • We reserve the right to update this Policy to reflect changes to our information practices by prominently posting notice of the update on our website and as required, obtaining your consent.

  • Any updates will become effective immediately after posting the updates to this Policy and apply to all information collected about you, or where required, upon your consent.

  • You agree that you will review this Policy periodically.

  • You are free to decide whether or not to accept a modified version of this Policy, but accepting this Policy, as modified, is required for you to continue using our services. If you do not agree to the terms of this Policy or any modified version of this Policy, your sole recourse is to terminate your use of our services.


Last updated: 24 May 2018

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